The benefits of a single set of accounting standards used around the world would include all of the following except:
a. They would eventually save companies considerable money in accounting fees.
b. They would prevent competitors from acquiring each other.
c. They would allow easier comparisons by analysts and investors.
d. They would facilitate access to foreign capital markets.
b
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Customers for whom the offerings of the current business do not fit their needs are called ________
A) misfits B) spinners C) captive customers D) customer terrorists E) underachievers
"Transformation advertising" describes advertising that seeks to change the experience of buying and using a product
Indicate whether the statement is true or false
What is the salesperson's goal when a prospect is in the conviction stage of the buying decision?
What will be an ideal response?
An example of ___________ would be rather than feeling irritated by the demanding customer, you attempt to empathize by putting yourself in the customer’s position and trying to feel his or her frustration.
a. Emotional regulation b. Deep acting c. Surface acting d. Emotional dissonance