Magazines such as Newsweek and Sports Illustrated are trade magazines

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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When first encountering an argument, your initial focus should be on ______.

a. refutation b. testing evidence c. organizing your response d. understanding

Communication & Mass Media

Polysemy is an obstacle to persuasion related to the fact that different listeners interpret the same

message in different ways. Indicate whether the statement is true or false

Communication & Mass Media

Ratings and audience research over the years tend to show that, given a choice, people tend to prefer to see _______________ content in media

a. national b. humorous c. foreign d. Web

Communication & Mass Media

Due to the nature of the persuasive speech, vivid language should not be used

Indicate whether the statement is true or false.

Communication & Mass Media