Discuss the marketing strategy
What will be an ideal response?
ANSWER: Marketing strategy involves the activities of selecting and describing one or more target markets, and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
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______ meaning refers to a word’s informal meanings that are connected closely to our feelings and personal experiences.
a. Connotative b. Denotative c. Phonemic d. Semantic
Grouping customers within a firm’s customer database is referred to as?
a. Customer segmentation b. Customer discrimination c. Customer loyalty determination d. Customer partitioning
Cash flow from operating activities is often less stable from year to year than the amount of net income reported on the income statement.
Answer the following statement true (T) or false (F)
Iver Roller Skates has three product lines—D, E, and F
The following information is available: D E F Sales revenue $90,000 $50,000 $30,000 Variable costs (40,000 ) (10,000 ) (11,000 ) Contribution margin $50,000 $40,000 $19,000 Fixed costs (10,000 ) (10,000 ) (24,000 ) Operating income (loss) $40,000 $30,000 $(5,000 ) The company is deciding whether to drop product line F because it has an operating loss. Assuming fixed costs are unavoidable, if Iver drops product line F and rents the space formerly used to produce product F for $19,000 per year, total income will be ________. A) $11,000 B) $65,000 C) $19,000 D) $24,000