Which of the following is an accurate statement about the credibility of a speaker?
a. Credibility is enhanced if a speaker quotes an international scholar of limited name recognition rather than a well-known local expert.
b. Credibility remains unchanged throughout a speaker’s speech.
c. A highly persuasive speaker has greater terminal credibility than initial credibility.
d. A speaker will have low initial credibility if the audience knows his or her qualifications before the speech.
c. A highly persuasive speaker has greater terminal credibility than initial credibility.
A highly persuasive speaker’s terminal credibility, that is, the audience’s perception of the speaker’s expertise at the end of the speech, is greater than the speaker’s initial credibility, that is, the audience’s perception of the speaker’s expertise at the beginning of the speech.
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Which of the following represents a negative aspect of conflict?
A) Conflict forces us to examine a problem and work toward a conclusion. B) Conflict communicates commitment and a desire to preserve the relationship. C) Conflict may lead us to close off from the other person. D) Conflict prevents hostilities and resentments from festering.
Sir Walter Raleigh used public relations techniques to coordinate the Boston Tea Party and to report on the Boston Massacre
Indicate whether this statement is true or false.
Process theories explain group and team phenomena
Indicate whether this statement is true or false.
After discussing the first main point in his speech on sustainable agriculture, Rasheed said:So far, I have explained the problems associated with our present agricultural system. Next, I will explain what sustainable agriculture is and why it is superior to the current system.According to your textbook, what type of connective did Rasheed use?
A. transition B. bridge C. internal summary D. All of these answers are correct. E. Both internal summary and transition.