A food manufacturer doing market research on the possible customer demand for a new fast food item is an example of ________
A) idea generation
B) idea screening
C) product development and concept testing
D) commercialization
E) market testing
B
Explanation: B) The objective of idea screening is to eliminate unsound concepts before devoting costly resources to their development. Screening involves estimating the level of consumer demand for the product, its profitability, and its production feasibility given the company's current technical capabilities.
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What is value analysis? How can the concept be expanded?
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How does the replacement time period differ for the condemnation of real property used in a trade or business or held for investment when compared with that for other involuntary conversions?
What will be an ideal response?