The order of the steps in the AIDA model is not important as long as the effort has the desired outcome.
Answer the following statement true (T) or false (F)
False
The AIDA model is so named because the effects (or steps) build in this order: attention (or awareness), interest, desire, and action. The attention stage correlates to the cognitive step of buyer decision making, the interest and desire stages to the affective step, and the action stage to the behavioral step; hence, the order of the steps is important.
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