The intersection of events A and B is the event that occurs when:
a. either A or B occurs but not both
b. neither A nor B occur
c. both A and B occur
d. All of these choices are true.
C
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The major advantage of mobile phone is that _____.
A. they use Internet-based phone services B. they are attached to people C. they create a virtual private network D. they are attached to offices
In conjunction with a cost management system, gap analysis refers to comparing
a. the information being received by competitors' managers to the information being received by in-house managers. b. the information needed to what is available. c. current cost information to projected cost information. d. budget figures to actual spending.
Compare and contrast the strategies of low cost and differentiation.
What will be an ideal response?
DeFeet InternationalDeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious
athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.Refer to DeFeet. What kind of competitive advantage would you say DeFeet has? A. Low cost B. Niche C. Product/service differentiation D. Product Development E. Diversification