How do the advertising objective categories, to inform, to persuade and to remind, relate to the Stages of Change?
What will be an ideal response?
• To inform (Pre-contemplation Stage)
• To persuade (Contemplation Stage and Preparation/Action Stage)
• To remind (Maintenance Stage)
• All elements help to know the decision process involved
• Stages of Change helps determine to which stage the target audience needs to be moved
• Stages of Change can suggest segmentation targets and be used to track progress
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Stealth marketing is illegal
Indicate whether the statement is true or false.
Santo belongs to the Eliok tribe in an Indian reservation in southern Nevada. He wants to open a casino on the reservation. However, the state authority denies the tribe permission to open a casino in its own territory. Which of the following permits the tribe to bring suit in federal court and force the state to comply?
A. Establishment Clause B. Indian Gaming Regulatory Act C. Dormant Commerce Clause D. Indian Reorganization Act
The ________ national government launched a campaign to eliminate the social practice of arriving 15 to 30 minutes late to business meetings and social events.
a. Ecuadorian b. Jamacian c. Canadian d. South African
The Moores' lease contains a clause allowing their landlord to raise their rent during the course of their lease if the landlord's property taxes increase on the leased premises. This clause is unenforceable, since tenants deserve to know their rent amount is fixed during their agreed rental time. ?
Indicate whether the statement is true or false