A large healthcare organization is preparing a major marketing initiative to target consumers of health information. Which driving force caused the organization to prepare this marketing plan? Select all that apply.
A) Meaningful use
B) eHealth Initiative
C) Online health communities
D) Reduced cost for computers
E) Patient-centered medical homes
A) Meaningful use
B) eHealth Initiative
C) Online health communities
E) Patient-centered medical homes
Explanation: A) Federal initiatives within the United States, such as meaningful use, provide incentives for the development of electronic patient portals to improve data sharing and communication with healthcare consumers, with the idea that access will help to educate and empower consumers.
B) The push for healthcare consumer empowerment comes from groups, such as eHealth Initiative, which draw membership from executives across the healthcare-delivery industry committed to reforming the system.
C) The reduced cost for computers is not identified as a driving force for targeting consumers of health information.
D) Online health communities help drive the further development of consumer health information.
E) Federal initiatives within the United States, such as patient-centered medical homes, provide incentives for the development of electronic patient portals to improve data sharing and communication with healthcare consumers, with the idea that access will help to educate and empower consumers.
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