Why would many parents and researchers argue that children are a vulnerable audience??
What will be an ideal response?
ANSWER:
Vulnerable audiences are audiences that lack sufficient resources to make informed decisions about advertising appeals. Studies have shown that preschool-age children have difficulty explaining the intent of commercials and distinguishing between commercials and regular television programs.
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Which network distributed the first pay program via satellite and through local cable systems to home viewers?
a. ?Direct TV b. ?Home Box Office (HBO) c. ?Showtime Networks d. ?Dish Network
________ refers to the direct influence on group members who provide thoughts contrary to the group's opinion.
A. The illusion of unanimity B. Out-group stereotype C. Pressure on dissenters D. Collective rationalization
Which of the following includes the factors that help determine which sensory data we will pay attention to?
a. Intensity and Size. b. Repetition. c. Contrast. d. Intensity and size, repetition, contrast, and personal motivation.
Manifest content is studying by coding the visible or surface features of the content
Indicate whether the statement is true or false.