Explain the difference between media impact and media engagement
What will be an ideal response?
Media impact measures the value of a message exposed in a particular medium, so it is more concerned with how the credibility of the medium affects the advertising message; media engagement measures how attentively the audience reads, watches, or listens to a particular medium.
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Imagecon Corp has developed new software to transfer photographic images to e-mail. It wants to put its software in a uniquely shaped box with five sides that open much easier than the common software box
It has also designed a stylized script for the front cover of the box. Which of the following can be registered as an industrial design? A) The box B) The script C) Both A and B D) Neither A nor B E) Friday
Rianna left her job as a senior project developer at Seyall Industries. She was offered a position at RevSystems, developing similar products in the same market. Rianna is unable to accept RevSystems' offer for one year because of what provision?
A. Nondisclosure of information agreement B. Intellectual property agreement C. Noncompete agreement D. Nonpiracy agreement
The coefficient of correlation is used to determine:
A. the strength and direction of the linear relationship between x and y. B. the least squares estimates of the regression parameters. C. the predicted value of y for a given value of x. D. All of these choices.
Assembly languages are the oldest group of programming languages and are no longer in use
Indicate whether the statement is true or false