Discuss the benefits offered by British Airways to its Gold tier members

What will be an ideal response?


Gold tier members at British Airways receive a host of benefits for their patronage and the value of their patronage. Members can be guaranteed a seat in economy even when a flight is fully booked and the member gives more than 24 hours of notice, essentially bumping another consumer from a lower tier. They receive the highest priority on standbys and advance notification of delays over 4 hours from the United States or Canada. They are checked in first and may board the aircraft at their leisure. Members are given access to the first class departure lounge even when not flying on British Airways. They receive an additional 50 percent bonus for air miles and free cabin upgrades for achieving a certain amount of points within a year.

Business

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