Nontraditional audiences do not represent a good PR opportunity

Indicate whether the statement is true or false


F

Communication & Mass Media

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What effect has the growth of the Hispanic/Latino population in the United States had on public relations?

What will be an ideal response?

Communication & Mass Media

Dr. Smith, a university professor, finds that one of his colleagues, Dr. Tompkins, is difficult

to deal with professionally, but once you get Dr. Tompkins away from the office, he can be one of the nicest and most caring people you would want to know. Dr. Smith decides that while Dr. Tompkins can be difficult to work with, he is still an admirable man. Which of the processes of perceptual organization and interpretation (impression formation, implicit personality theory, attribution theory, or use of personal constructs) did Dr. Smith most likely employ in arriving at this conclusion? What will be an ideal response?

Communication & Mass Media

What is true of analyzing your own ethos?

A. Your speech should minimize perceptions of difference. B. You should avoid trite references to community building. C. You should not advocate positions that contradict those of your audience. D. You can study audience perceptions of your ethos but are unlikely to be able to change them.

Communication & Mass Media

The statement, "The overpopulation of zebra mussels has destroyed the natural balance of the ecosystem and damages boats, buoys, docks, and anchors" uses what type of reasoning?

a. Inductive reasoning b. Deductive reasoning c. Causal reasoning d. Analogical reasoning

Communication & Mass Media