What are the main steps in order for Monroe's Motivated Sequence (MMS)?

What will be an ideal response?


In MMS, a speaker must gain the audience's attention, establish a need by defining the specific problem that exists, propose a solution that will satisfy or address that need, help the audience to visualize how the solution will provide benefits to themselves and others, and finally call the audience to action.

Communication & Mass Media

You might also like to view...

During which step are objectives set, audiences defined, and strategies decided?

a) Programming b) Policy formulation c) Communication d) Feedback

Communication & Mass Media

Paralanguage may be defined as the

A) nonverbal dimension of gesture. B) vocal, verbal dimension of speech. C) vocal, nonverbal dimension of speech. D) movements of the small muscles of the face.

Communication & Mass Media

Subordinates are less likely to use anxious tones, disfluencies, and unfilled pauses

Indicate whether this statement is true or false.

Communication & Mass Media

In a small radio station, the production studio is usually located wherever it fits. Often, this is in the:

a. manager's office b. engineering area c. disc library d. all of these e. none of these

Communication & Mass Media