Paul's family has owned and operated a small chain of conventional supermarkets for many years. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should
A. eliminate customer frills and extras.
B. offer fewer private-label brands.
C. target the broadest possible customer base.
D. emphasize fresh, locally sourced perishables.
E. offer more national brand packaged goods and few perishables.
Answer: D
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