The process of using sophisticated statistical techniques to extract and analyze data from large databases to discern patterns and trends that were not previously known is called:
A. Data Mart.
B. Business Intelligence.
C. Data Mining.
D. Data Warehouse.
Answer: C
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At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their:
A) geocentric orientation. B) regiocentric orientation. C) polycentric orientation. D) ethnocentric orientation. E) poor globalization orientation.
Mohr Company purchases a machine at the beginning of the year at a cost of $30,000. The machine is depreciated using the double-declining-balance method. The machine's useful life is estimated to be 8 years with a $5000 salvage value. Depreciation expense in year 2 is:
A. $7500. B. $6250. C. $22,500. D. $3750. E. $5625.
The UCC imposes a higher standard of good faith on merchants than on nonmerchants
Indicate whether the statement is true or false
Social influences on consumer buying decisions include:
A. society, culture, and family B. reference groups, society, opinion leaders, and family C. personality, lifestyle, and reference groups D. reference groups, opinion leaders, and family E. lifestyle, reference groups, and family