“What you do in the mind of the prospect” is a marketing strategy known as

a. segmentation
b. branding
c. publicity
d. positioning
e. program distribution


d.

Communication & Mass Media

You might also like to view...

Qualitative research studies are used with the following paradigm

a. Humanistic—not critical or scientific b. Humanistic or critical—not scientific c. Humanistic or critical usually, but sometimes scientific d. Humanistic, critical, and scientific equally

Communication & Mass Media

On speaking notes or manuscripts, the symbols, /, //, and /// can

be used to denote a. loudness. b. pausing. c. rate. d. emphasis. e. slashes.

Communication & Mass Media

The role of television and other visual media in politics can certainly be disputed

Indicate whether this statement is true or false.

Communication & Mass Media

The information on the cover of a magazine that entices a reader to buy it is an example of __________.

A. feedback B. phatic communication C. semantic noise D. feedforward

Communication & Mass Media