Discuss how inside informants can effectively be used to gather information about your audience.
What will be an ideal response?
Answers will vary.
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Swipe files are:
a. Files of information that is stolen from the competition b. Files of words, images, ads and ideas that can be used to inspire new ideas c. Files of computer design programs d. Files of people you want to take a swipe at
Expenses involved in new business solicitation and preparation of materials for potential clients is an example of an expense that __________ normally be charged to a client by a PR firm
a. can b. cannot
Conventions that should be followed when using maps include:
a. a distance scale b. northern part of the area represented is always at the top of the map c. proportional to the area it represents d. all of the above
Which of the following is true of a movie protagonist?
A) Is the good guy B) Always wins in the end C) Has a fatal flaw D) Movies are so different that there isn't a common characteristic