With a permission marketing program, customer permission is normally obtained:
A) through third-party marketing research firms
B) when customers make an online purchase
C) by providing an incentive, such as a free gift, a coupon, or entry into a sweepstakes
D) by using cookies obtained from the individual's visit to the website
C
You might also like to view...
Geographic segmentation is based on the fact that distinctive features of an area influence the
types of services or products in the market there. Indicate whether the statement is true or false
The most common building blocks for a company's organizational structure
A. usually consist of two divisions-a division charged with performing primary value chain activities and a division charged with performing support activities. B. usually consist of supply chain management, components manufacture, assembly, distribution, and administration. C. are almost always the departments performing such key administrative support functions as finance, accounting, information technology, human resource management, and R&D. D. typically consist of an unempowered employee department, an empowered employee department, teams of front-line supervisors, teams of middle-level managers and administrators, and the group of top-level executives that comprise the company's "executive suite." E. involve a functional or departmental structure that includes process, geographic, product, or customer groups performing one or more major processing steps along the value chain.
Differentiated marketing is used when the firm selects one segment and attempts to capture a large share of this market.
Answer the following statement true (T) or false (F)
Understanding the concepts of lump sum and annuity helps equip you to what kind of decision or choice?
A) Life B) Budget C) Financial D) Economic E) Personal