A fashion academy in Chicago promoted its products by collaborating with various film companies and allowing them to use its clothing and jewelry in the films

The academy also associated with television shows in which fashion is one of the attracting elements for the viewers.
Which term best describes the action of the fashion academy?
a) Product placement
b) Guest appearance
c) Issue placement
d) Product exposure


a

Communication & Mass Media

You might also like to view...

Shannon and Weaver's theory of communication has often been criticized for its lack of flexibility because it uses

a. a triangle b. none of these choices c. a circle d. a flat line

Communication & Mass Media

Johnny is a freshman and is giving a presentation to the newspaper editor. He wants to impress the editor and wants it to be listenable. What should he do?

A. use broad and technical vocabulary B. don't tell the editor what is coming next; surprise is better C. use a structure that lays out clear signposts for the editor D. don't worry about cohesiveness or flow

Communication & Mass Media

An organization that has a flat structure rather than a hierarchical structure is referred to as a

. A. group-based organization B. flat-based organization C. collaborative organization D. team-based organization

Communication & Mass Media

The highest possible correlation is 2.0

Indicate whether the statement is true or false

Communication & Mass Media