Perceptual exposure refers to:

a. a person’s unique interpretation of a message
b. human ability to receive appropriate auditory and visual input
c. a person’s proximity to a media message
d. all of the above


b. human ability to receive appropriate auditory and visual input

Communication & Mass Media

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In the 21st century, writing has diminished as a key public relations skill

Indicate whether this statement is true or false.

Communication & Mass Media

Which type of organizational pattern would most likely be used in an informative presentation given at a historical conference? 

A. Spatial-relations B. Monroe's Motivated Sequence C. Problem-solution D. Time-sequence

Communication & Mass Media

Beth is listening to her friend Melissa talk about a recent breakup. Beth wants to give an appropriate listening response, to convey to Melissa that she stands by her friend and shares her point of view. Beth's best listening response would be which of the following?

A. supporting B. paraphrasing C. advising D. analyzing

Communication & Mass Media

The hard core is  part of the vocal majority.

Answer the following statement true (T) or false (F)

Communication & Mass Media