Which of the following best describes the primary goal of a focused niche strategy?
A) adding special features or unique add-ons to a product for which customers agree to pay more
B) tailoring products and services based on the special preferences of a small group of customers
C) offering similar products at lower prices than competitors in a market
D) developing innovative products that threaten the survival of competitors' products
B
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When a strategic leader helps employees interpret what they are doing and why they are doing it; this is known as ______.
a. cultural direction b. economic disincentives c. relationship management d. social construction
Allyson Godwin plans on setting up a small business where she will offer quilting lessons, sell material and quilting kits that she will create, and market her own creations. Last year her quilting skills earned her $2,000
She estimates that quilting as a full-time business will earn $10,000 during her first year. She has budgeted five percent of her sales estimate to be spent on promotion. What promotion method is Godwin using? What are the advantages and disadvantages of this method?
A manufacturer or wholesaler, in attempting to illegally enforce vertical price fixing, may _____
a. conspire with other manufacturers to set retail prices b. utilize fair trade protection c. own its retail facilities d. refuse to sell goods to price-cutting retailers
The shareholders of the corporation have the absolute right to amend bylaws
Indicate whether the statement is true or false