When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category
Tommy Hilfiger conveyed the brand's category membership by ________.
A) relying on the product descriptor
B) focusing on reliability
C) comparing to exemplars
D) announcing category benefits
E) identifying counter examples
C
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Which one of the following items is not included in cash?
a. A bank certificate of deposit for one year b. A savings account at the bank c. A checking account at the bank d. All of the above are included in cash
Common carriers are:
A. held to a lower level of responsibility than private carriers. B. not responsible for any loss or damage to goods entrusted to them. C. persons who carry goods only for persons selected by the carrier. D. usually allowed to limit their liability to a stated value.
Which of the following financial statements is unique to a production-oriented company?
a. Balance sheet b. Statement of cash flows c. Income statement d. Statement of cost of goods manufactured
What are the different ways of finding sales prospects?
What will be an ideal response?