Katie wants to be successful in her selling career, so she strives to improve her ________ knowledge by working on her sales abilities and understanding different selling techniques.
A. customer-related
B. selling-related
C. industry
D. technical
E. market-related
Answer: B
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Melissa Thomas leads the marketing research division at Tronics Inc, a manufacturing company based in Alabama
To improve future sales of the company's products, she has decided to collect customer opinions and feedback on the current products offered by her company. For this purpose, Melissa is looking for a highly flexible contact method that can be used to gather large amounts of data within the least possible time. In this instance, which of the following contact methods is most likely to hold the highest appeal for Melissa? A) online surveys B) in-depth interviews C) telephone interviews D) individual interviews E) mail questionnaires
__________is the process of identifying and assessing what is being said about a company, individual, product, or brand
Fill in the blanks with correct word.
A motion for summary judgment:
a. is a discovery technique. b. can only be made by the plaintiff. c. cannot be granted if any significant facts are in dispute. d. must be initiated by the judge.
Rapala VMC CorporationFinland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer. It developed its first fishing lure--a cigar-shaped minnow--in 1962. The annual market for fishing lures in terms of retail sales is approximately $600 million. Rapala VMC garnered one-third of that amount in 2008. New lures must be introduced each year in order to stay competitive in this industry. Like other lure manufacturers, Rapala focuses on two questions in developing and making new lures: Does it work, and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides. At the annual fishing industry trade show in 2008, Rapala unveiled the "dream lure for the 21st century."Refer to Rapala.
The testing of new lures by tournament professionals and fishing guides would take place in which stage of new-product development? A. commercialization B. idea generation C. idea screening D. concept testing E. product development