Which of the following statements about publicity is true?
A. Publicity always originates within a firm and is paid for by the firm.
B. Publicity is designed to provide only positive information about a firm.
C. Public relations is, in reality, a subset of the publicity effort.
D. Publicity is used to generate news about a person, and not a product or service.
E. Publicity is typically a short-term strategy.
Answer: E
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A solvency measure that focuses specifically on the extent to which a company relies on outsiders for funds is:
a. cash flow from operations to capital expenditures ratio b. debt service coverage ratio c. times interest earned ratio d. debt-to-equity ratio
A judgement regarding a person’s motives or personality as a perceived explanation for the cause of that person’s behavior is ______.
a. an attribution b. an assumption c. misplaced feedback d. a mistake
What are the correct formulas for cells B2 and B3?
a) =B1/(1-B1) and =1/(1-B1)
b) =B1/(1+B1) and =1/(1+B1)
c) =B1/(1+B1)^2 and =1/(1+B1)^2
d) =B1/(1-B1)^2 and =1/(1-B1)^2
e) =B1/(B1-1) and =1/(B1-1)
During August, Radio City sold 200 iPods for $50 each. Each iPod had cost Audio City $31 to purchase and carried a two-year warranty. If 5 percent typically need to be replaced over the warranty period and one actually is replaced during August, the entry to record the Product Warranty Expense is
A) Product Warranty Expense 31Estimated Product Warranty Liability 31 B) Product Warranty Expense 155Cash 155 C) Product Warranty Expense 310Estimated Product Warranty Liability 310 D) Estimated Product Warranty Liability 620Product Warranty Expense 620