A speaker's ethos depends on what 3 things?
What will be an ideal response?
1. audience perception of a speaker's intelligence
2. character
3. motive
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The commonly held idea that competent communicators should be ethical communicators best illustrates a(n)
A) attitude. B) belief. C) hierarchy. D) value. E) altruistic philosophy.
The United States Code has its greatest impact upon public relations practitioners in ________
A) corporations B) nonprofit organizations and trade associations C) governments D) public relations agencies E) independent public relations consultancies
Which of the following is an example of reasoning by sign?
A) Gathering clouds and increased winds indicate that a storm is approaching. B) A Surgeon General's warning indicates that smoking is harmful to your health. C) Three straight playoff losses indicate that a team is unsuccessful in the post season. D) Inspiring stories of Michael Jordan, Bill Clinton, and Ross Perot indicate that even a person with a modest upbringing can be successful in America. E) Scientific tests indicate that drinking while pregnant causes fetal alcohol syndrome.
Advertising genius Mary Wells Lawrence became the first woman CEO of a company listed on the New York Stock Exchange:
a) true; b) false