Relative to other promotion methods, ________ can usually be implemented quickly and get results sooner.
A. mass selling
B. publicity
C. advertising
D. sales promotion
E. personal selling
Answer: D
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Both job order costing and process costing ________.
A) maintain a single Work-in-Process Inventory account B) treat all period costs as product costs C) follow last-in, first-out method for inventory valuation D) have the same type of product costs
A company that produces sugar will use a job-order costing system to track production costs
Indicate whether the statement is true or false
Which of the following does not qualify as potential driving forces capable of inducing fundamental changes in industry and competitive conditions?
A. changes in buyer preferences for differentiated products instead of mostly standardized or identical products B. changes in who buys the product and how they use it, and changes in the long-term industry growth rate C. changes brought about by the entry or exit of major firms, product innovation, and marketing innovation and cost efficiency D. changes in economies of scale and experience curve effects brought on by changes in manufacturing technology and new Internet capabilities E. changes in the economic power and bargaining leverage of customers and suppliers, growing supplier-seller collaboration, and growing buyer-seller collaboration
Regarding product life-cycle planning, good marketing managers know that
A. a "me-too" new brand may be immediately introduced during market growth or market maturity. B. any change in an existing product results in a new product life cycle. C. market introduction is usually profitable for the innovator. D. every brand must go through the sales decline stage. E. All these answers are correct.