Magazine rates are primarily a function of
A. pass-along readership.
B. selective binding.
C. circulation.
D. selectivity.
E. digital imaging.
Answer: C
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Which of the following statements describes a marketing implication that results from the intangibility of services?
A. The actual costs of a "unit of service" are hard to determine. B. Services cannot be readily displayed. C. Services cannot be inventoried. D. Services cannot be easily patented. E. All of the above.
Total costs and savings are examples of qualitative factors
Indicate whether the statement is true or false
Disintermediation is
A. allowing orders to be placed via the Internet but delivered traditionally. B. separating markets, sometimes based on segmentation. C. a way to avoid higher taxes through transfer pricing. D. the unraveling of traditional distribution structures.
Which of Larson and LaFasto’s characteristics of team excellence is associated with Hackman’s “real team”?
A. results-driven structure B. unified commitment C. standards of excellence D. supportive organizational structure