After an advertising campaign with a catchy jingle failed to generate sales for a new shampoo, the advertising director hired Dr. Faith Brewster to analyze the defective campaign and to propose an alternative approach. Faith is most likely a(n) __________ psychologist
a. consumer c. organizational
b. social d. human factors
A
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Fechner proposed two ways to measure the lowest level of a sensation. One was the point of stimulus intensity below which no sensation is reported and above which subjects do experience a sensation; the other was ____.?
a. ?whether or not a stimulus is present or absent, sensed or not sensed b. ?the point of sensitivity at which the least change in a stimulus results in a change of sensation c. ?the level at which two points of stimulation can be distinguished d. ?the smallest difference that can be detected between two physical stimuli e. ?None of the choices are correct.
Not only is there a high prevalence of persistent depressive disorder in children, but it has also been found that three-fourths of these children will eventually be diagnosed with a. bipolar disorder
b. mania c. major depressive disorder. d. cyclothymia.
Two-year-old Joey says "car" to describe his family's car, not any other. This is the word error called
a. syntactical bootstrapping. b. vocabalizing. c. overextension. d. underextension.
An acceleration of the head at any angle causes ____.
A. the jelly-like substance in one of the semicircular canals to move to another canal B. the jelly-like substance in one of the semicircular canals to push against hair cells C. fluid to spill out from the otolith organs into the semicircular canals D. hair cells to become stiff and straight