Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ self-concept
A) actual
B) ideal
C) others'
D) prohibitive
E) suggestive
A
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What is the benefit of an interviewee being prepared with facts and statistics?
A) using external experts to establish credibility with the reporter B) requiring the reporter to set the tone and agenda for the interview C) providing supporting material for points being conveyed to the reporter D) offering memorable and adaptable information that shapes attitudes E) eliminating doubt by using technical terminology and complex explanations
Answer the following statements true (T) or false (F)
Research on the smoothing of year-to-year income suggests that operating income is better predicted by operating rather than all-inclusive income.
Which of the following is an incorrect statement regarding the naming of a limited liability company (LLC)?
A) Selecting a name is an important step in creating an LLC. B) The words "Incorporated" or "Inc." must be used in naming an LLC. C) An LLC name is reserved by filing an application with the secretary of state. D) In the process of naming an LLC, it is necessary to determine whether the proposed company name is federally trademarked by another company.
Social media is a worldwide party just waiting for companies to join the fun is an example of ________
A) humor B) a simile C) a metaphor D) a personal anecdote