The text distinguishes between the "delivered audience" and the "effective audience." The equivalent terms in public relations programs are:
A. "delivered public" and "impact public"
B. "gross audience" and "affected audience"
C. "total audience" and "target public"
D. "target public" and "impacted public"
E. "external public" and "internal public"
C
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What is the goal when editing for clarity?
A) Ensuring parallelism B) Ensuring readers understand the intended meaning after reading a sentence once C) There is a variety of sentence lengths D) The most important ideas have the most room E) Narratives are replaced with lists wherever possible
Wigs and Torys Plc. is a leading operator of pubs and pub restaurants in the United Kingdom. It operates and franchises about 10 wine restaurants under the name Bottoms Up Bar, primarily in London. Suppose that in contracting with a franchisee of an Bottoms Up Bar wine restaurant, Wigs and Torys agrees to provide services, including site selection, décor design, marketing, advertising, and
recruiting; and the franchisee agrees to pay Wigs and Torys £100,000 . It is common in the industry to permit the franchisee to pay in equal installments over several years. When should Wigs and Torys recognize revenue from the franchisee contract? a. at the time Wigs and Torys Plc. signs the contract with the franchisee b. as the cash is received by Wigs and Torys from the franchisee c. as the income is earned by Wigs and Torys d. at the end of the franchise period e. half should be recognized when Wigs and Torys Plc. signs the contract with the franchisee and the other half after all the installments are received
Strategy innovation is primarily concerned with:
a. the strategic market planning process. b. bringing a unique perspective to customer value creation. c. developing innovative products. d. entering new markets. e. bringing new voices into the strategy formation process.
An argument against using credit is that it tends to smooth out consumption over the life cycle
Indicate whether the statement is true or false.