Which of the following is NOT true of the capabilities of brands?

A. Brands are capable of inciting beliefs.
B. Brands are capable of evoking emotions.
C. Brands are capable of prompting behaviours.
D. Brands are capable of overriding authority.


D. Brands are capable of overriding authority.

Communication & Mass Media

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________ functions of attitudes stress the features and benefits of a product

a. Utilitarian b. Comprehension c. Retention d. Attention

Communication & Mass Media

The primary difference between an argument from dilemma and the fallacy of

forcing a dichotomy is that in the latter the choices available to the listener or reader are over simplified. Indicate whether the statement is true or false

Communication & Mass Media

The highest concentration of radio listeners is found during the daypart?

a. morning drive time b. midday c. afternoon drive time d. nighttime e. overnight

Communication & Mass Media

United States of America has a(n)

A. collectivist culture B. individualistic culture

Communication & Mass Media