Recruiting third country sales professionals may be problematic for the firm because they will lack an understanding of _____________________.

(a) The firm’s products
(b) Host-country culture
(c) Home-country culture
(d) All of the above
(e) (b) and (c) only


(d) All of the above

Business

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What will be an ideal response?

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The earliest forms of communication, the hallmark of great civilizations, were based on   

A. personal relationships. B.technology. C. transportation. D. warfare. E. agriculture.

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Management talent is increased in a diverse group of employees

Indicate whether the statement is true or false

Business

Because impulse sales are so important to retailers, there is a need to _____

a. control expenses b. analyze consumer demographics c. study store image d. utilize point-of-purchase materials

Business