In his 1964 book Understanding Media, Marshall McLuhan predicted that the new mass media would retribalize the world—make it a global village— through nearly instantaneous visual and verbal communication across hemispheres

Indicate whether this statement is true or false.


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Communication & Mass Media

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When you support a main point by beginning with the complex ideas and moving to the more

simple ones, you are using the complexity principle. Indicate whether the statement is true or false

Communication & Mass Media

When using natural presumption as a tool for audience analysis, it is advisable to ask

such questions as (a) to what groups do members of the audience belong. (b) to what sources of information do audience members accord deference. (c) what is the popular or unpopular opinion on a particular subject. (d) All of the above

Communication & Mass Media

In the introduction of a presentation, the speaker's most important

initial goal is to preview the message. Indicate whether the statement is true or false

Communication & Mass Media

Lee hears a motivational talk at church services on Sunday, an

example of a speech to inform. Indicate whether the statement is true or false

Communication & Mass Media