The logical perspective on argument and audience
(a) explores how we use communication to influence or change people in situations
where they have choices to make.
(b) explores argumentation as a series of formal rules for distinguishing sound
arguments from unsound ones.
(c) explores the structure of conversations in which people offer and analyze
reasons.
(d) explores the ethics of the practice of argumentation.
B
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People from _____ cultures will NOT enjoy a consensus-seeking discussion, and will prefer that you clearly establish your credibility
A) high-power B) high-context C) low-power D) low-context
Broadcast networks are more successful than ever these days for which of the following reasons?
A. They are attracting the crucial younger audience. B. They are able to sell more advertising time than ever before. C. Their audience share is growing. D. You can’t fool me, broadcast networks are losing audience share and advertisers.
The Supreme Court has held that the states may not regulate airline advertising because airline regulation is federally preempted. The case:
a) Morales v. TWA; b) United Airlines v. Texas; c) Lungren v. United Airlines; d) Valentine v. Chrestensen; e) United Airlines v. Norton.
Copy editors help manage the layout of publications by doing this:
a. cutting copy or making it longer b. knowing InDesign or PageMaker c. telling the art director where to put the photo or illustration d. deciding which article goes on page one or at the top of a website