__________ is the positive, neutral, or negative feelings or evaluations we associate with a word.

a. Denotation
b. Demarcation
c. Connotation
d. Context


c. Connotation

Communication & Mass Media

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What campaigns will only work if they are based on a platform of ethics?

a) Word-of-mouth campaigns b) Social media campaigns c) Public relations campaigns d) Mass media campaigns

Communication & Mass Media

Which of the following is NOT one of the types of supporting material recommended by your

book? A. Statistics B. Facts C. Opinions D. Analogies

Communication & Mass Media

Steve, a war veteran, is scheduled to give a speech on war and terror. He wants to engage the audience by creating suspense. Which of the following sentences, if used, will best serve Steve's purpose?

A) ?We should live in peace, shouldn't we? B) ?What kind of terror attacks are being planned by terrorist organizations? C) ?A win on a battlefield demonstrates strength and endurance. D) ?Terror and war go hand in hand-one leading to other.

Communication & Mass Media

When you deliver your conclusion, you have two primary goals: to bring your speech to an end and to offer up a few extra thoughts or ideas.

Indicate whether the statement is true or false

Communication & Mass Media