Discuss how factual evidence can be presented and interpreted to create desire.

Question

What will be an ideal response?

Answer 1

Answers will vary. Few people will believe general statements without having supporting factual evidence. Saying a certain method is efficient is not enough. You must say how it is efficient and present some data to illustrate this.Presenting research evidence (hard facts and figures) to support your statements is another way to increase your chances of convincing your audience. Presenting results of a research study takes space but makes the message much more convincing than general remarks about product features.Evidence must not only be authentic; it must sound authentic, too. Facts and figures are even more impressive if they reflect comparative advantage.Naturally, your audience will be less familiar with the product, service, or idea and its uses than you will be. Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the audience.You can often make a point more convincing by comparing something unfamiliar with something familiar. Comparison can also be used to interpret prices.Do not go overboard and bore or frustrate your audience with an abundance of facts or technical data. Never make your reader feel ignorant by trying to impress him or her with facts and figures he or she might not understand. REJ: Please see the section "Sales Messages" for more information.