Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also been instructed to use primary data. You will:
A. gather data from Standard & Poor's General Information File
B. develop a mail survey to study your primary market
C. employ studies done by the Federal Trade Commission
D. make sure you locate Internet information by using a search engine
E. ask the National Industrial Conference Board for its latest study
Answer: B
You might also like to view...
A clerk reorders 250 items when the inventory falls below 25 items. This is an example of __________________________
Fill in the blank(s) with correct word
Stratosphere Manufacturing Company sold plant assets at a gain of $205,000 less related taxes of $62,500 . Assuming the gain is not considered unusual or infrequent, Stratosphere's income statement for the period should report
a. a prior period adjustment net of applicable taxes, $142,500. b. an extraordinary item net of applicable taxes, $142,500. c. a gain of $205,000 and an increase in income tax expense of $62,500. d. operating income net of applicable taxes, $142,500.
The three factors that contribute the most to achieving success of new service development in order of importance are:
a. Market research factors, organizational factors, market synergy b. Market synergy, organizational factors, market research factors c. Organizational factors, market synergy, market research factors d. Market synergy, market research factors, organizational factors e. Market research factors, market synergy, organizational factors
1.) Department orientation is relatively unimportant in comparison to the initial general orientation conducted by HR department. 2.) On-the-job Training is always better than off-the-job training because employees learn best through hands-on experience.
A.) Both True B.) Both False C.) 1 True 2 False D.) 1 False 2 True