Segmentation is the process a manager goes through to decide which subgroups of customers to select.
Answer the following statement true (T) or false (F)
True
Segmentation is the reason why a manager may decide to serve some subgroups of customers and not others.
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A(n) ________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product characteristics and similar prices
A) clouding effect B) assimilation effect C) bundling effect D) contrast effect E) price-placebo effect
Scholarly journals in the social sciences tend to use the APA referencing method, while MLA is commonly used in the humanities
Indicate whether the statement is true or false
Explain the advantages and disadvantages of an ESOP.
What will be an ideal response?
________ is the process of using data to influence key decision makers.
A. Analytics B. Logic C. Probability D. Process