A seller offers a ________ to trade-channel members who perform certain functions, such as selling, storing, and record keeping
A) functional discount
B) storage allowance
C) cash discount
D) promotional allowance
E) quantity discount
A
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Most Freudian applications in marketing relate to the product's supposed ________
A) brand personality B) hidden values C) competitive advantage D) sexual symbolism
A virus is a self-replicating, self-propagating, self-contained program that uses networking mechanisms to spread itself.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
According to the Trueblood Committee Report, current values should be reported when they differ significantly from historical costs.
Secure Courier, Inc., has a requirements contract with Petro Distribution Corporation that obligates Petro to supply Secure with all the gasoline it needs for its delivery vehicles for one year at $2.30 per gallon. A clause inserted in small print in the contract by Secure, and not noticed by Petro, states, "The buyer reserves the right to reject any shipment for any reason without liability." For six months, Secure orders and Petro delivers under the contract without any controversy. Then, because of a war in the Middle East, the price of gasoline to Petro increases substantially. Petro tells Secure it cannot possibly fulfill their contract unless Secure agrees to pay $2.50 per gallon. Secure, in need of the gasoline, agrees in writing to modify the contract. Later that month, Secure
learns it can buy gasoline at $2.40 per gallon from Refined Oil Company. Secure refuses delivery of its most recent order from Petro, claiming, first that the contract allows it to do so without liability, and second, that it is required to pay only $2.30 per gallon if it accepts the delivery. Discuss Secure's contentions. What will be an ideal response?