Depreciation expense is higher in earlier years and income is higher in the later years when using accelerated versus straight-line methods.
Answer the following statement true (T) or false (F)
True
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During the ________ stage of the AIDA model, promotional messages are altered so that a customer feels they simply must have the product and can't live without it.
A. attitude B. desire C. action D. attention E. interest
The Bilski v. Kappos case referenced in the text, involved a question of whether a business process explaining how buyers and sellers of commodities in the energy market can use hedging to protect against price fluctuations is patentable. How did the U.S. Supreme Court rule?
a. The court ruled that the claimed invention was a patent-eligible process. b. The court ruled that the claimed invention was not a patent-eligible process because it was an abstract idea. c. The court ruled that the claimed invention was not a patent-eligible process because under federal patent law, no business methods may be the subject of patents. d. The court ruled that more information was needed regarding expected profits before a determination could be made as to patentability.
Companies HD and LD are both profitable, and they have the same total assets (TA), total invested capital, sales (S), return on assets (ROA), and profit margin (PM). Both firms finance using only debt and common equity. However, Company HD has the higher total debt to total capital ratio. Which of the following statements is CORRECT?
A. Company HD has a lower total assets turnover than Company LD. B. Company HD has a lower equity multiplier than Company LD. C. Company HD has a higher fixed assets turnover than Company LD. D. Company HD has a higher ROE than Company LD. E. Company HD has a lower operating income (EBIT) than Company LD.
The majority of an advertising agency's expenses are in the area of
A. media costs. B. sales promotions. C. market research. D. salaries and benefits for employees. E. production overheads.