Which of the following completes the statement, ‘A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e., demographic, geographic, psychographic, benefits sought, and behaviour).’?
a. CRM.
b. Biographical outline.
c. Personality sketch.
d. Predictive model.
e. Buyer persona.
e. Buyer persona
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Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:
A) management myopia. B) national controls. C) opposition to globalization. D) newcomers from emerging markets. E) organizational culture.
The need to maintain a good relationship with the other party after the negotiation is over, primarily by maintaining trust and reducing uncertainty is an example of a(n) ________ factor in the negotiation process.
Fill in the blank(s) with the appropriate word(s).
Benchmarking studies must have:
A) a direct competitor for comparison. B) a team composed of at least one member from each department in the organization. C) a team composed of at least one member from each department in the organization plus one customer of each process output. D) quantitative goals.
Which of the following statements about the insurer death spiral is correct?
A) The insurance pool is shrinking to those who really need insurance. B) The government has enacted laws to prevent the death spiral. C) The insurance pool is shrinking to those who are facing low risk. D) The insurance premium that needs to be paid is minimized.