A presidential campaign manager tapes a pep talk telling volunteer workers they are "the best, the brightest, the most brilliant strategists I have ever seen," knowing that assigning these traits will get them to act accordingly

What is he doing?
a. agenda-setting
b. positive labeling
c. name-calling
d. low-context speaking


b

Communication & Mass Media

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The public relations practitioner who specializes in financial PR or investor relations generally works most closely with which other corporate officer?

a. liaison to the outside accounting firm b. head of employee relations c. marketing manager d. chief financial officer

Communication & Mass Media

Affect displays can't consciously be controlled

a. true b. false

Communication & Mass Media

In his review of Martin Scorsese's New York, New York, Richard Combs argues that the film is a success because ________

A) it drew audiences back to the once-forgotten musical B) it allowed Scorsese to explore themes he was unable to consider in the gangster film (the genre Scorsese is most closely associated with) C) it allowed Scorsese to pay homage to studio-era directors whom he admired D) Scorsese was able to pursue his unique interest in self-destructive masculinity

Communication & Mass Media

An operational definition for “choking”:

a. when an athlete’s performance seems to be progressively deteriorating (page 310 left) b. when an athlete seems incapable of regaining control over performance on their own c. both a & b d. none of the above

Communication & Mass Media