What is unique about the copy and images used in developing a social media campaign relative to other forms of IMC?
A. They must appear only in color (not black and white).
B. They need to be humorous.
C. They need to feature only young actors.
D. They need to be updated almost constantly.
E. They must appeal to a diverse, multicultural audience.
Answer: D
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a. termination b. norming c. forming d. storming
When sending a negative message, managers should ______.
A. get right to the point B. use any available source of technology to get the message to the receiver C. use e-mail D. be sensitive to the receiver
Which of the following sets of characteristics is representative of a low-involvement purchase?
A. The item to be purchased is expensive and seldom purchased, but carries little risk and requires little research. B. The item to be purchased is inexpensive and frequently purchased, is an item of limited risk, and requires little forethought. C. The item to be purchased is expensive, seldom purchased, and risky, and requires research. D. The item to be purchased is inexpensive, seldom purchased, and risky, and requires little research. E. The item to be purchased is expensive and frequently purchased, carries little risk, but requires research.
Laws that allow for the settlement of cases prior to trial are an example of which function of the law?