Discuss the two major ways that technology has influenced the customer gap.

What will be an ideal response?


First, the nature of services themselves has changed. Many services are now delivered by technology rather than in person by employees. The proliferation of self-service technologies has changed customers' lives. An example of this is the digital revolution in the personal photography industry. Individuals can now use digital cameras to take as many photographs as they like and they can print, manage, and share their photos online. The whole process is much easier and much less time consuming than it used to be. Second, technology has changed the way customers learn about service. The ability to search the Web and view photos of service locations, compare prices, and even experience services virtually has changed the amount and type of information customers have prior to purchasing services. This availability of information has influenced customer expectations and improved customers' ability to compare and judge services.

Business

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A. subjective approach. B. objective approach. C. classical approach. D. relative frequency approach.

Business