What type of marketing uses brain scanning to analyze the buying processes of research participants?
A. permission marketing
B. subliminal marketing
C. neuromarketing
D. ultrasense marketing
E. optimization marketing
Answer: C
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Which of the following symbols is used to depict different organizations in one Business Process Modeling Notation (BPMN) diagram?
A. Intermediate event. B. Gateway. C. Pool. D. Message flow.
In a well-diversified portfolio, the most relevant type of risk to a well-diversified investor is
A) interest rate risk. B) unsystematic risk. C) market risk. D) exchange rate risk. E) firm-specific risk.
Rapson Pure Water Solutions Corporation has developed a new water purification system-model EN-78-that has been designed to outperform a competitor's best-selling water purification system. Model EN-78 has a useful life of 120,000 hours of service and its operating cost is $0.70 per hour. In contrast, the competitor's product has a useful life of 40,000 hours of service and has operating costs that average $1.20 per hour. The competitor's water purification system sells for $149,000. Rapson has not yet established a selling price for model EN-78.From a value-based pricing standpoint what range of possible prices should Rapson consider when setting a price for EN-78?
A. $149,000 ? Value-based price ? $233,000 B. $149,000 ? Value-based price ? $507,000 C. $358,000 ? Value-based price ? $507,000 D. $233,000 ? Value-based price ? $358,000
Jill's ordered 1,000 boxes of white paper for use in copying machines. The Paper Company delivered 1,000 boxes of orange paper. Jill's rejected the order but had to put the boxes in storage for two weeks until Paper could get the paper and deliver the right paper. Jill's lost sales to Kingaroos while waiting for the right paper. Suing Paper, Jill's may recover:
a. the reasonable costs of inspecting the goods b. the reasonable costs of storing the paper c. punitive damages d. the reasonable costs of inspecting the goods and of storing the paper e. all of the other choices would be possible