When a manager forms an opinion about the interviewee based on a single nonverbal cue such as eye contact, the effect is called ______.
A. halo effect
B. primary effect
C. leniency effect
D. recency effect
B. primary effect
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List and briefly describe the general types of informational appeals
What will be an ideal response?
Which of the following is a good way to remember a customer's name?
A) introduce yourself in return B) repeat the name immediately C) ask the customer about his or her favorite hobbies D) ask if the person enjoys his or her job E) relate the name to another customer's name
______ methods are used when no measurable, reliable, historic, or statistical data are available and are primarily based on intuition, judgment, or informed opinions of experts in the industry.
A. Market research B. Qualitative C. Quantitative D. Causal
In a media selection problem, instead of having an objective of maximizing profit or minimizing cost, generally the objective is to maximize the audience exposure
Indicate whether this statement is true or false.