True or false: half of all online videogame players are between 30-59 years old

Indicate whether the statement is true or false


true

Communication & Mass Media

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Roger is looking to evaluate the effectiveness of an M&Ms contest on Instagram for the Mars Corporation. He had a strong call-to-action statement that drove audiences on Instagram to a microsite where they could win various prizes. What is Roger trying to evaluate?

A. He is trying to evaluate the effectiveness of the Red M&M character in the post. B. He is trying to evaluate the attitudinal outcomes of audience members to the M&M’s post. C. He is trying to evaluate the conative outcomes of the audience members to the M&M’s post. D. He is trying to measure the influence of who is driving the traffic to this post for M&Ms.

Communication & Mass Media

Which of the following is an irony created by the public’s perception of media violence?

a. Most people complain about violence, but then seek out violent programming b. The kind of violence that upsets people the most is precisely the type of violence that they need to be exposed to more c. The people who complain are the ones most influenced by media violence d. All of the above are true

Communication & Mass Media

What is meant by figure/ground in the context of sound aesthetics?

a. the principal sound source is favored against other sounds, which act as background b. the background sounds must match the visual background of the scene c. the principal sound source must be in motion to become the figure against the more stable ground d. the principal sound source must always be shown in close-ups e. the principal sound source must be moving against a stable background

Communication & Mass Media

Determining what techniques you will use to control your speaking anxiety is a necessary skill for delivering a speech

Indicate whether the statement is true or false

Communication & Mass Media