In 2011, Skype was acquired by which corporation?

a. Google
b. Microsoft
c. Viacom
d. General Electric


b. Microsoft

Communication & Mass Media

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Maslow's Hierarchy of Human Needs is a theory that can be used to determine the logical appeals component of the persuasive message

A. True B. False

Communication & Mass Media

The assessment of your worth or value as reflected in your perceptions of such things as your

skills, abilities, appearance and talents is ________. A) self esteem B) self expectations C) material self D) ascribed identity

Communication & Mass Media

You recently went to a performance where you were entertained by the performer. But as you walk away from the place of performance, you realize that the performer had a persuasive goal to get you to think differently about her topic. Which of Ngugi's categories encapsulates this idea?

A. Place/Setting B. Content C. Audience D. Intention/Goal

Communication & Mass Media

"Crash" can mean many things, like ocean waves hitting the shore, a car accident, or cymbals being struck together. This is an example of a ________ type of semantic meaning

a. denotative b. literal c. connotative d. symbolic

Communication & Mass Media