Carly and Jason both are buying new iPhones this week. Carly goes to the Apple store because she wants to actually see the phone before she makes a final decision. Jason knows that he does not need to see the phone, because he just wants to update from his older version. He simply orders it online. Carly is purchasing her phone through_____, while Jason is purchasing his through ___.
A. an indirect-marketing channel; the most efficient channel of distribution
B. the most common type of marketing channel; an indirect channel
C. a retailer; a direct-marketing channel
D. a business-to-business channel; a direct-marketing channel
E. a retail channel; an indirect-marketing channel
Answer: C
You might also like to view...
Which of the following adjusting entries involves the recognition of an accrued expense?
A) recording depreciation on a long-lived asset B) writing off the portion of an insurance policy that has expired C) recognition of salaries owed to employees for work done during the current period that will be paid during the next accounting period D) recognition of bad debt losses that are expected to result from making sales on credit terms
Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ________
A) price B) efficiency C) product variety D) add-on services E) spatial convenience
Using the variable cost concept determine the selling price for 30,000 units using the following data: Variable cost per unit $15.00, $150,000 desired profit, and total fixed costs $90,000
A) $20.00 B) $21.67 C) $18.00 D) $23.00
A retailer with high customer loyalty is able to attract shoppers who come from long distances. This retailer is described as a(n) _____
a. destination retailer b. parasite retailer c. scrambled merchandising retailer d. innovator